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Research papers

Leveraging the power of social media

This paper details research findings on bringing news videos and articles into social conversation and the effect on engagement when online content is an extension of personal interactions.In previous research, Inner scope Research found participant...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Gregg Liebman, Carl Marci
Company: Innerscope Research
October 26, 2011
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Citation

Liebman and Marci (2011a, October 26). Leveraging the power of social media. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/leveraging-the-power-of-social-media


Research papers

Desperately seeking 'cool'

In adult social groups, there are few trend-setters and many followers. In some situations, it is essential to isolate the trend-setters' opinions and attitudes in order to predict the trends and behaviours of the masses. The trend-setters phenomenon...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: Marianne de Souza
Company: MSM
October 22, 1997
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Citation

de Souza, M. (1997a, October 22). Desperately seeking 'cool' . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/desperately-seeking-cool-


Research papers

Influence of socio-cultural change on attitude and behaviour in relation to financial services

This paper provides an overview on the main direction of socio-cultural change in Germany from 1985 to 1987 and outlines the main socio-cultural types, their growth or decline over the years. Three socio-cultural target groups are described which are...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Eleonore Grimm, Dieter Schmid
June 15, 1988
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Citation

Grimm and Schmid (1988a, June 15). Influence of socio-cultural change on attitude and behaviour in relation to financial services. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/influence-of-socio-cultural-change-on-attitude-and-behaviour-in-relation-to-financial-services